September 2018

Four Simple Reasons for Brands to Offer Loyalty Programs

“It is not the employer who pays the wages. Employers only handle money. It is the customer who pays the wages.”- Henry Ford The above quote is one of my favourites. It succinctly portrays what many businesses and start-ups are dependent on to achieve their long-term revenue generation and profitability goals. Customers are the revenue […]

read more

Things to Note While Selecting A Loyalty Solution Provider

Startups and large businesses face one of these two ordeals—high customer acquisition cost or losing existing customers to their rival brands. With many factors dictating the financial aspects of marketing and lead generation, customer acquisition under a limited budget would be little too far-fetched for businesses to achieve in a short span. This leaves them […]

read more