April 2019

How FMCG Loyalty can Improve Customer Engagement

Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If […]

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How can a Company Fully Benefit from FMCG Loyalty

Loyalty programs are designed to maintain a good relationship with customers. If you have more brand loyal customers, you can increase more revenue. Thus you can keep expanding your business. The primary motive for FMCG loyalty programs is to retain more customers and grow your business. Loyalty programs are helpful for all industries. However, it […]

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FMCG Customers Are No Longer As Loyal As They Used To Be

Customers are no longer a loyal lot as they used to be in the FMCG sector. There are reasons such as increased competition and shifting perceptions as well as buying preferences and various other influencers. Standard practices such as offering reward points or competitions are not much effective because customer expectations have also been changing, […]

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