August 2019

A Guide to Promoting a Loyalty Program

A loyalty program is an efficient way to retain existing customers and attract them to make repeat business. It is the ultimate way to increase revenue from your current customers. As it cost up to five times more to acquire new customers, it is better to nurture the existing one. Hence, if you introduce a […]

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All About Building Customer Loyalty In Manufacturing

Creating a loyalty program is the key to increase ROI for your business. Loyalty programs are designed to retain existing customers who are loyal to your brand. Loyal customers make frequent purchases, and the cost of selling to them is relatively low. Also, they tend to get referral business for you via word of mouth […]

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Here’s How To Measure (And Improve) Customer Retention

As per Harvard business review research, improving customer retention rates by 5% boosts profits by 25% to 95%. In general, it costs 5X more to acquire new customers rather than retaining existing customers. Customer retention adds lifetime value to your brand, which brings enormous benefits to your company. Have a look at the key benefits […]

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