Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty…
Hardik Oza
Company growth with strategy
When it comes to successful loyalty program management, it is crucial to understand the important differences between B2B and B2C…
Customer loyalty plays an important role in the success of today’s e-commerce businesses. In the e-commerce sector, generating customer loyalty…
A customer often gets attracted to an SME by a product or service that it provides. Many small to medium-sized…
In today’s highly competitive business world, persuading your existing customers to continually buy from you and use your services is…
Firms in business-to-business (B2B) and business-to-customer commerce share similar goals. Both wish to increase repeat business, retain customers, and improve…
For businesses around the world, maintaining a base of loyal customers is very important. Loyal customers are likely to spend…
Do you know why 77 percent of loyalty programs do not even survive for two years? Most of them disappear…
There is no doubt that loyalty management is one of the widely discussed terms among retailers in today’s time. If…
The coronavirus pandemic has affected buyer behavior. On the other hand, the way sellers do business has also changed. The…