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channel partner loyalty

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Channel Loyalty Program: What Traditional Manufacturers Need to Do to Compete

Over the last few years, the competition in the traditional manufacturing space has become intense. Traditional manufacturers such as paint makers, PVC producers, as well as chemical and laminate manufacturers have started leveraging a wide range of marketing techniques to gain a competitive advantage and remain ahead of the curve. Channel loyalty, brand loyalty, and …

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\'Loyalty in Paint Industry

6 Reasons to Implement Channel Loyalty in Paint Industry

Manufacturing high-quality paints and coatings is half the battle. The other half is choosing the right distributors and resellers to get the products to market. For that, you need to run an effective channel loyalty program for your channel partners—your distributors and all types of resellers. By leveraging a well-designed channel partner loyalty program, you …

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channel loyalty program

Role of Data in Driving Compelling Channel Partner Engagement

Continuous engagement is critical to effective partner performance, and emphasizing the onboarding phase of that journey is one of the most crucial aspects. Most organizations prosper only to the extent that workers, customers, channel partners, and vendors form symbiotic connections. Therefore, we emphasize channel partners as a critical component of organizational success in this article, …

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