LoyaltyXpert

emotional loyalty

Emotional loyalty

Emotional Loyalty – The Value of Emotion Driven Engagement

The concept of loyalty programs has been around for many years. The traditional approach to loyalty programs was based on providing discounts, coupons, or points-based systems to encourage customers to return to a business.  However, today’s customers expect more from businesses, and their preferences have evolved. In response to this change, companies have started shifting …

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Emotional Loyalty Program

Why Your Brand Needs Emotional Loyalty More Than Ever Before?

Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from competitors? Yes, it happens. It’s known as emotional loyalty. Brands that manage to touch the hearts of their stakeholders and stir positive emotions are more …

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