How FMCG Loyalty can Improve Customer Engagement

Loyalty Business / By

Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If …

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