LoyaltyXpert

importance of brand loyalty

Channel Partner Loyalty Program

What is Channel Partner Loyalty Program? Why Are They Important for your brand?

The terms channel partner loyalty programs and B2B Customer loyalty programs aren’t new. Over the last few decades, businesses that dealt with trade partners, such as dealers, distributors, stockists, wholesalers, resellers, and anyone who assists them in selling their products to end customers, devised innovative strategies to reward their loyalty and create enduring relationships with …

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What Every Business Should Know for Loyal Customer Base?

Ever wondered why most customers stick to certain brands over experimenting with countless options that are available in the market?In marketing parlance, this tendency to repeatedly buy products or services from a brand is called brand loyalty.  From a business standpoint, brand loyalty is the one the assures customer retention and sales generation in the …

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