LoyaltyXpert

loyalty management platform

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Customer Retention or New Customer Acquisition in Loyalty Programs? Which is Better?

It is not easy to choose between new customer acquisition and customer retention strategies. What you are selling does influence which strategy to choose. For instance, if sellers sell durable refrigerators, the focus should be more on new customer acquisition because the same customer is not likely to buy again for a couple of years. …

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customer loyalty program

Top and Trusted Ways to Make Customers Love your Loyalty Programs

Every person wants to be valued and taken care of. This human tendency applies to the corporate where many businesses adopt different loyalty programs to attract customers. The customer loyalty program offers certain specific and distinguished plans to the old customers compared to the new customers. This makes the old customers feel valued and respected …

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