If you’re an entrepreneur or a marketer, you obviously calculate the return on investment (ROI) for every business decision. But have you ever wondered about the returns you can get by building strong relationships with your customers and stakeholders? That’s where the concept of ‘Return on Relationship’ comes into play. The term was coined in …
Gamification is the process of using game elements to achieve various objectives in non-game settings. The concept paved its way into loyalty programs in around 2010s after brands started leveraging game design to engage customers and enhance their loyalty. Over the years, it gained massive traction and has become a key driver of customer satisfaction …
5 Reasons to use Gamification in Loyalty Programs Read More »
If you are a business owner, you would benefit from using QR codes in your loyalty program solutions. Why, you ask? They’re easy to implement, popular among smartphone users, and enjoy a massive market size. A new study found that more than 85 percent of smartphone users had scanned at least one QR code once …
How QR Codes Are Shaping the Future of Loyalty Programs? Read More »
As per a Harvard Business Review study, businesses that have robust loyalty program management increase their revenues two and a half times faster compared to their competitors. The same study also found that the companies generate a hundred to four hundred percent higher returns to their shareholders. Now the question comes “How do they do …
How Loyalty Programs Enhance Customer Engagement and Revenues? Read More »
While a lot of businesses leverage their loyalty program platforms to reward and retain their customers, some use them to reward their partners and sellers apart from their customers. The concept is known as marketplace loyalty programs. As per a recent study, many successful companies are giving more focus to their marketplace loyalty programs. Another …
What Is a Marketplace Loyalty Program? What Are Its Advantages? Read More »
A new platform can help improve brand perception, retain relevance, and offer accurate personalization to participants. As a business owner, board member, or administrator, you might have a basic idea about crucial aspects of technology migration. From registering and onboarding participants to delivering benefits, the new loyalty program solution introduces end-to-end changes. As a result, …
Planning To Upgrade Your Loyalty Platform? Here’re 10 Areas of Focus Read More »
Is your business planning to introduce a loyalty program? Do you know how these initiatives help offer elevated customer experiences (CX)? Ever wonder why Costco, Amazon, Nike, and Apple focus on CX? The answer is simple. CX can help build loyalty via customer value. It lasts longer than loyalty built solely on coupons, discounts, or …
8 ways to leverage loyalty program data for offering a value proposition consumers Read More »
In today’s highly competitive business world, persuading your existing customers to continually buy from you and use your services is not an easy task. However, a repeatable and predictable strategy that is designed to reward customers, can help. With the help of the right loyalty solution, businesses can encourage repeat purchases and may turn …
Loyalty Program Revamp: The Most Effective Way to Increase Customer Engagement Read More »
Almost every business slowed to crawl during the pandemic. The unprecedented economic event forced several companies to shut down forever. Some firms are coming back on track. Their operational capacity is not yet back to pre-coronavirus levels due to new regulations. Thus, this is the best time to finetune the business model. Close non-profitable venues, …
6 Metrics to Measure the Success of your Loyalty Program Read More »
The e-commerce industry has seen sound growth in the past decade. Especially after the pandemic, there has been a huge growth in the e-commerce businesses. A large number of people today prefer buying different products and services online. The demand for online purchasing has boosted the growth of e-commerce businesses. However, as more and more …
Why E-commerce Businesses Must Invest in Loyalty Programs? Read More »
