Loyalty Business

Trends That Define The Future Of Loyalty

Innovative approaches are the key to entice customer participation. Businesses are adopting unique ways to keep their audience attracted to their brands, and loyalty programs are no exception. Companies are expanding loyalty programs in a customized way to acquire and retain more customers. But, what will be the future of loyalty? Will it have a […]

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A Guide to Promoting a Loyalty Program

A loyalty program is an efficient way to retain existing customers and attract them to make repeat business. It is the ultimate way to increase revenue from your current customers. As it cost up to five times more to acquire new customers, it is better to nurture the existing one. Hence, if you introduce a […]

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Why Loyalty Programs Fail & Here’s How To Fix Them

From a retail store to giant companies, all businesses are offering loyalty programs to acquire more and more loyal customers. The more brand loyal customers a business has, the more it can earn profits. They tend to make repeat purchases with a specific brand, so the marketers would prefer to retain the customer base for […]

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Step By Step Guide To Creating A Loyalty Program

Loyalty programs are everywhere these days; from giant businesses to local retail stores. Businesses now have understood that retain current customers are more profitable for a company rather than gaining new customers. In fact, according to a study, acquiring new customers costs five times more than nurturing existing customers. Hence, companies are investing more in […]

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Customer Loyalty Solution for Manufacturing Industries

It would be unthinkable or unheard of a decade or so ago but today customer loyalty is prime strategy for manufacturing industries. Is a customer loyalty solution imperative and indispensable for manufacturing industries? After all, they have traditionally remained isolated with distributors and dealers acting as the insulating medium and if a few customers drop […]

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How FMCG Loyalty can Improve Customer Engagement

Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If […]

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