Loyalty Business

How FMCG Loyalty can Improve Customer Engagement

Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If […]

read more

FMCG Customers Are No Longer As Loyal As They Used To Be

Customers are no longer a loyal lot as they used to be in the FMCG sector. There are reasons such as increased competition and shifting perceptions as well as buying preferences and various other influencers. Standard practices such as offering reward points or competitions are not much effective because customer expectations have also been changing, […]

read more

Things to Note While Selecting A Loyalty Solution Provider

Startups and large businesses face one of these two ordeals—high customer acquisition cost or losing existing customers to their rival brands. With many factors dictating the financial aspects of marketing and lead generation, customer acquisition under a limited budget would be little too far-fetched for businesses to achieve in a short span. This leaves them […]

read more

A Marketer’s Guide to Achieving Customer Retention

Everyone in the customer services industry is familiar with the quote, ‘Make a customer, not a sale’ by Katherine Barchetti. The strong emphasis on customer retention is a common motto of most successful businesses that have stretched far and beyond to gain customers. But their game simply doesn’t end at customer acquisition. It takes continuous […]

read more

Why Small-Scale Business Needs To Focus On Customer Retention

Customer Retention is something that defines the value of your business. It is as important as customer acquisition. Improving customer retention helps in strengthening the reputation of your business. Also, it builds a sense of trust amongst the customers. Here’s the proof, 84% of the people are likely to get influenced by the recommendations of […]

read more