Robust, Fully Automated, And Cost-Effective Loyalty Program For Digisol
- Digisol is one of the top leading IT Networking brands across India. The company provides end-to-end IT networking products and solutions such as wireless LAN, Broadband Routing, Switching and Structured Cabling, and FTTH. Being one of the top leading IT Networking brands across the country Digisol wanted more transparency in the business with their channel trade partners to increase sales and build a relationship of trust. ( Electrician/ IT Installer/ IT Technician/ IT Maintenance). Their previous program was manual, time-consuming, and expensive, and instead of being beneficiary, it was proving to be a hassle.
Challenges
- Manual, Complex, and Expensive process to operate the promotional schemes and programs
- No data validation and authentication for availing of the benefits
- Lack of connectivity with potential and old trade partners
- No ease of management in rewards allocation
Solution
- The LoyaltyXpert team collaborated with Digisol to understand the challenges and solutions they are seeking. Upon the discussion, our team offered a custom-made loyalty management platform solution. Loyalty program solutions help Digisol in many ways like efficient management of frequent buyers (traders), frequently purchasing from a specific location, connecting the new potential buyers, empowering the channel partners, and giving them a chance to earn more profit with every purchase from Digisol.
- The program which Loyalty Xpert tailored for them is Digital Cash Karo. Digital Cash Karo is a loyalty program solution to reward the loyal customers of Digisol from the Indian electrician community. By buying Digisol’s structured cabling and active networking products electricians can win cash back (transferred to the electrician’s bank account).
- Developed a digital loyalty program solution (Digital Cash Karo).
- Streamlined management of rewards allocation and redemption
- Augmented connectivity with traders across multiple locations
- Reduced expenses for rewards reconciliation
- Reduced expenses for rewards reconciliation
- Report generation on various segments like location, time, rewards type, products, etc.
A customized program Digital Cash Karo enabled easy onboarding of channel partners with 100% Transparency.
Results
- After understanding their requirements and needs a whole customized program was developed for Digisol keeping in mind that the program is going to be used by channel trade partners. The program which has been developed is easy to use and both the parties involved can keep the track of their activities at Digisol. After a much-needed switch to Digital Cash Karo, the company received these results.
- Improved loyalty program management
- Automated hassle-free process
- Increased Sales almost by 30%
- Enhanced engagement with potential traders
- Boosted marketing activity and on-boarded channel partners from more than 400 Cities in India