An Indian Perspective to Customer Loyalty Programs for FMCG companies

Now each passing day FMCG companies products are becoming competitive and FMCG Loyalty Programs and daily spends are getting richer in volume. The FMCG enterprises are spending generously on finding some opt ways to connect and differentiate themselves from their peers. Maintaining constant connect with your customers due to fierce competition. In order to acquire […]

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Customer Loyalty Solution for Manufacturing Industries

It would be unthinkable or unheard of a decade or so ago but today customer loyalty is prime strategy for manufacturing industries. Is a customer loyalty solution imperative and indispensable for manufacturing industries? After all, they have traditionally remained isolated with distributors and dealers acting as the insulating medium and if a few customers drop […]

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How FMCG Loyalty can Improve Customer Engagement

Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If […]

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How can a Company Fully Benefit from FMCG Loyalty

Loyalty programs are designed to maintain a good relationship with customers. If you have more brand loyal customers, you can increase more revenue. Thus you can keep expanding your business. The primary motive for FMCG loyalty programs is to retain more customers and grow your business. Loyalty programs are helpful for all industries. However, it […]

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FMCG Customers Are No Longer As Loyal As They Used To Be

Customers are no longer a loyal lot as they used to be in the FMCG sector. There are reasons such as increased competition and shifting perceptions as well as buying preferences and various other influencers. Standard practices such as offering reward points or competitions are not much effective because customer expectations have also been changing, […]

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How to Design a Loyalty Solution for your E-commerce Business?

The greatest benefit of an unwavering loyalty program is the capacity to adjust your business operations rewarding your client list. Your enterprise will start providing more clients who’ve high recurrent purchases or average budget to spend – depending on what kind of loyalty program you have put into place. With progressing years now you will […]

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Two Sides of the same coin : Customer Loyalty and Customer Engagement

Customer Engagement and loyalty are vital in terms of retaining your best customers. The happier your clients are, the better your common ROI might be. Why do you think customer loyalty management company is so essential in today’s hyper-personalization era. Let’s understand how customer loyalty and customer engagement. why is it so important and how […]

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