Here’s How to Select The Right Customer Loyalty Solution

Having a large base of loyal customers is one of the prime requirements for a business in today’s fierce competition. Companies are focusing on acquiring brand-loyal customers to sustain competitive advantage and maintain business growth. Hence, they are implementing a variety of loyalty programs to fulfil their aim. In fact, according to a research study […]

read more

Best Practices For Launching A Loyalty Program

Loyalty programs are offered by different retail stores, restaurant and hotel chains. These are very much in vogue today as it helps in building a good customer relations and also facilitates in retention of customers in a better way along with of course increasing the sales of the business manifolds. Such programs exhort the customers […]

read more

The Future Of B2B Customer Loyalty

When we take and have a look at the budget of the majority of the companies that are competing at the top of the chart, it is seen that they devote a large percentage of their yearly budget to targeted advertising in a quest to covering new grounds. Now the question is: What happens to […]

read more

Loyalty And Referrals: The Things That Work

Loyalty programs and referral programs are closely connected, that’s why people usually confuse these two programs for rewarding the same thing. There are components of each type of program that can easily be twisted. A customer who brings referral businesses continuously, consider as a loyal customer. Likewise, some referral programs require customers to refer many […]

read more

The Evolution Of Loyalty Programs With Changing Times

A loyalty program is a structured and long-term marketing strategy that entices customers to make frequent repeat business with a certain product or service. Usually, the customer loyalty program offers unique benefits like discounts and other rewards. In fact, a 5% increase in customer loyalty is likely to increase profit per customer by 25% -100%. […]

read more

The Impact Of Loyalty Programs: Pros And Cons

Loyalty programs are intended to reward your best (loyal) customers. Businesses choose to execute a rewards program with an aim to retain their current customers and turn new buyers into loyal customers. Conventionally, many companies are practising rewards programs like rebate programs, cashback, earning points, and many more to incentivize purchases for customers. However, there […]

read more

Trends That Define The Future Of Loyalty

Innovative approaches are the key to entice customer participation. Businesses are adopting unique ways to keep their audience attracted to their brands, and loyalty programs are no exception. Companies are expanding loyalty programs in a customized way to acquire and retain more customers. But, what will be the future of loyalty? Will it have a […]

read more

A Guide to Promoting a Loyalty Program

A loyalty program is an efficient way to retain existing customers and attract them to make repeat business. It is the ultimate way to increase revenue from your current customers. As it cost up to five times more to acquire new customers, it is better to nurture the existing one. Hence, if you introduce a […]

read more

All About Building Customer Loyalty In Manufacturing

Creating a loyalty program is the key to increase ROI for your business. Loyalty programs are designed to retain existing customers who are loyal to your brand. Loyal customers make frequent purchases, and the cost of selling to them is relatively low. Also, they tend to get referral business for you via word of mouth […]

read more

Here’s How To Measure (And Improve) Customer Retention

As per Harvard business review research, improving customer retention rates by 5% boosts profits by 25% to 95%. In general, it costs 5X more to acquire new customers rather than retaining existing customers. Customer retention adds lifetime value to your brand, which brings enormous benefits to your company. Have a look at the key benefits […]

read more