Why Customer Loyalty Is important for Every Business

The importance of customer loyalty in these days of fierce competition cannot be ignored. There are compelling reasons why it is so important. Repeat buys Customer loyalty is the result when a company not only delivers an excellent product but backs it with superlative support when required. Customers need both. If a company can manage […]

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Sworn Worthy Steps to Drive Cross-Channel Customer Loyalty

They are finding out about your items from showcase promotions, looking into your image via social media, and networking platforms agreeing to accept your email crusades to get the most recent item refreshes. That is the reason it’s vital to outline how your business connects with clients over a few channels. Cross-channel Loyalty management includes […]

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Key Metrics for Successful Customer Loyalty Programs

Every brand and business offering loyalty program knows that it takes long to see results. It is because it takes a while to organically earn customers’ trust and prove that the loyalty plans are worth their time and efforts. In most cases, it can be a gamble! The success of loyalty programs relies on vast […]

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Steps to Build an E-commerce Loyalty Program

Online businesses and E-commerce companies are always in pursuit of finding an easy way to drive sales and revenue as well as engage with customers. Customer loyalty programs and reward plans are therefore created and offered extensively to keep their existing customer base interested in the brand and products for a longer duration.   Then, […]

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Four Simple Reasons for Brands to Offer Loyalty Programs

“It is not the employer who pays the wages. Employers only handle money. It is the customer who pays the wages.”- Henry Ford The above quote is one of my favourites. It succinctly portrays what many businesses and start-ups are dependent on to achieve their long-term revenue generation and profitability goals. Customers are the revenue […]

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Things to Note While Selecting A Loyalty Solution Provider

Startups and large businesses face one of these two ordeals—high customer acquisition cost or losing existing customers to their rival brands. With many factors dictating the financial aspects of marketing and lead generation, customer acquisition under a limited budget would be little too far-fetched for businesses to achieve in a short span. This leaves them […]

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A Marketer’s Guide to Achieving Customer Retention

Everyone in the customer services industry is familiar with the quote, ‘Make a customer, not a sale’ by Katherine Barchetti. The strong emphasis on customer retention is a common motto of most successful businesses that have stretched far and beyond to gain customers. But their game simply doesn’t end at customer acquisition. It takes continuous […]

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