Kolors World Transformed its Channel Partnerships and Boosted Sales with “Kolors Kutumb”

Kolors World Loyalty Program

Kolors World has a rich corporate heritage going back 45 years. Established in 1970 as an electrical trading enterprise in Mumbai, India, the company gradually expanded into the production of electrical wiring and accessories. Kolors World expanded steadily and became an industry leader in the creation of electrical installations for residences, workplaces, factories, airports, and hotels. Currently, Kolors World produces all different kinds of switches, sockets, MCBs, mounting boxes, plug toppers, wires, light holders, door bells, spike guards, extension cords, and multi-adopters.

Kolors World aims to enhance transparency with their channel partners, fostering stronger sales and cultivating a trustworthy relationship. The existing program they had in place was characterized by manual processes with high costs, resulting in more inconvenience than benefits.



In order to fully understand Kolors World’s needs and issues, the LoyaltyXpert team collaborated with them to develop a unique loyalty management platform solution. With effective management of repeat customers, building relationships with prospective customers, motivating channel partners, and improving revenue with every transaction, this solution helps Kolors World.

Kolors Kutumb is the program that LoyaltyXpert tailored for them. A solution for Kolors’s loyalty program, Kolors Kutumb, rewards its loyal channel partners from the community of Indian electricians. Electricians can receive cash back (directly transferred to the electrician’s bank account) for purchasing Kolors’s constructed electrical switches and accessories.


A tailor-made program “Kolors Kutumb” enabled hassle-free onboarding of 40,000 channel partners across the nation.