Valli Paints Moving from Excel sheets to the App-based Loyalty Programs
- Valli Paints is a leading manufacturer of decorative and industrial paints, as well as a range of chemical products. Founded in 1993, the company has three main leading brands – Roalux, Amaze-Coat, and Hi-Tech – and is dedicated to providing 100% customer satisfaction. Valli Paints has two production bases in Chennai and Tirunelveli, which are used for testing raw materials, controlling the production process, and testing finished goods. This commitment to quality has made Valli Paints a trusted name in the industry, and has resulted in strong growth and expansion over the years.
Challenges
- Tons of excel sheet with manual data entry and time-consuming process
- Zero Transparency to Channel Partners and Influencers
- Manual reward distribution with inaccurate data
- Costly marketing campaign without any insight about current market scenarios
- Manual coupon generation and redemptions
Solution:
- Valli Paints Pvt Ltd collaborated with LoyaltyXpert for a fully automated Loyalty Program from a manual, complex, and outdated loyalty program. LoyaltyXpert offered a simple plug-and-play SAAS solution that is fully automated and helps Varli Paints manage its loyalty program for better business. As automation is the key behind your leading competitors.
- The program which LoyaltyXpert has solutions in many ways like efficient management of frequent buyers, connecting the new potential buyers, marketing the newly launched products, QR code generations of every inventory, reward allocation, and giving them a chance to earn more profit with every purchase from Valli Paints.
- Streamlined management of rewards, recognition, and redemption.
- Intutive web based portal and a mobile app to manage and distribute rewards
- 100% Paperless KYC process of channel partners
- Real time sales data to tweak marketing strategies in real time
- Automated Product QR codes and Coupons for cost effective Loyalty Programs
- Paperless digital invoices over mobile apps
- Dedicated support team for smoother on-boarding of dealers, distributors and retailers
Results
- After understanding the requirements of Texmo Pipes and how early they wanted to start the loyalty program for Texmo Pipes. LoyaltyXpert crafted a program which is called Texmo LoyaltyXpert. The program is now fully automated and trouble free for the end users as well. With this we can trace new influencers who are joining business and their activities as well. The achieved results are
- Seamless migration from the inhouse loyalty program to LoyaltyXpert
- Automated and more flexible Loyalty Program Platform
- Sales Tracking and Channel Management made easy
- Data backed sales and marketing strategies
- Personalized multi-user programs for Channel Partners and Influencers