Customer loyalty can play a huge role in making a business successful. That’s because enhancing customer retention by just five percent can increase a company’s bottom line by up to 95 percent. Apart from that, it is five times less expensive to retain an existing customer than to acquire a new one. Yet, as per …
7 Post-Purchase Engagement Strategies to Boost Customer Loyalty Read More »
In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many businesses competing for their attention, money, and loyalty. But, eventually, only a few succeed. In this context, it is crucial for businesses looking to …
10 Emerging Customer Loyalty Trends That Businesses Should Leverage In 2022 Read More »
Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take off because they are irrelevant for shoppers. You are here as you want your loyalty programs to keep up with trends. No doubt. Customer behavior and shopping habits …
6 Trends Set To Reshape Loyalty Landscape In 2022 Read More »
A customer often gets attracted to an SME by a product or service that it provides. Many small to medium-sized businesses find it quite difficult to encourage their customers to stay or return again and again. This is mainly due to the reason that so many competitors are there in the market offer lower prices …
What Benefits SMEs Can Get by Considering a Rewards Program? Read More »
For businesses around the world, maintaining a base of loyal customers is very important. Loyal customers are likely to spend more as compared to new customers. Besides, selling to someone again is easier than selling it for the first time. However, it is not easier to retain customers for long. The reason is the fierce …
4 Key Challenges in Customer Loyalty and Ways to Overcome These Challenges Read More »
Do you know why 77% of loyalty programs do not even survive for two years? Most of them disappear because they cannot fulfil customer expectations and preferences. As loyalty program management experts, we wish to share a winning strategy. Let’s take a look at the basics of a successful multidimensional loyalty program. #1. Not “any” …
Launch a multidimensional loyalty program? Look at Crucial Factors Read More »
Customer retention is one of the primary requirements for any business growth model. The higher the retention rate, the higher the revenues will be. One of the most effective ways to ensure a better retention rate is the customer loyalty program. Maintaining the existing customers is far more cost-efficient as compared to acquiring new ones. …
How Businesses Can Benefit By Using a Data-Driven Approach to Customer Loyalty Programs? Read More »
You are here because you wish to improve your company’s retention and repurchase rate. You surely don’t want to feel sorry someday if we don’t make an effort. Perhaps, you have a little bit of understanding of customer loyalty, brand loyalty, and customer loyalty program as well. Now, here’s a detailed look at the three …
Buying behaviors have drastically changed due to the coronavirus pandemic. Options offered as temporary fixes have turned into permanent services. Several firms have fine-tuned their business models to fulfill new needs. SMBs have adopted the latest technologies to offer a more engaging digital experience. And this CX is helping them in building customer loyalty. As …
8 Points To Consider For Developing Ideal Loyalty Programs Read More »
Loyalty programs are becoming commonplace given the perception that customers expect such programs in the first place due to their exceptional benefits. 6 in 10 adults expect loyalty and rewards programs when they spend on any brand products. Loyal customers spend more than 67% than new customers, and it costs about sixteen times less to …
