In today’s cutthroat business environment, retaining existing clients is just as important as finding new ones. According to Forbes, companies have between a 60% and 70% chance of closing a deal with an existing client. In addition to bringing in recurring business, loyal customers promote your brand and encourage friends and family to engage with …
Businesses in today’s intensely competitive market are always looking for new and creative ways to keep customers and build lasting partnerships. The use of loyalty programs is one strategy that has stood the test of time. In addition to promoting repeat business, these initiatives enhance a customer’s happiness quotient and also loyalty towards your brand. …
The hotel industry is highly competitive. Going the extra mile by offering an attractive loyalty program can help hotels retain customers and acquire new ones. Loyalty programs offer reward points, perks, and more ensuring customers keep coming back to the hotel. They play an instrumental role in helping a hotel brand build a loyal customer …
Mastering Hotel Loyalty Programs: Essential Guide for Hoteliers Read More »
During a recession or an economic downturn, both large and small businesses see a plunge in sales leading to slow business growth and low profits. In many cases, businesses have declared bankruptcy as well. The impact of an economic downturn varies from one business to another. However, depending on the nature and scale of the …
How to Improve Loyalty Program During Economic Downturn Read More »
Customers’ purchase decisions can be triggered by emotions, therefore, businesses must craft experiences that can invoke positive emotions to earn customer loyalty. There is no better masterstroke to earn lifetime loyalty from your customers than remembering and celebrating their birthdays. It is the most personalized way to build an emotional connection with your customers. So, …
5 Ways to Make Customers Feel Special with Birthday Loyalty Surprises Read More »
In today’s competitive world, loyalty programs are the proven marketing strategy for customer loyalty, customer retention, and growth of B2B businesses. It can be challenging for B2B companies to manage their loyalty programs effectively at times. Do you know that 55% of consumers enrolled in customer loyalty programs use them infrequently? The reasons are ineffective …
Point Breakage in Loyalty Programs: Why You Should Be Concerned Read More »
Learn how to measure customer retention through loyalty programs with expert insights from LoyaltyXpert and boost your customer loyalty.
The date November 23, 1951, marked an important day in the history of the retail industry all over the world. The Factory Management and Maintenance journal used the term ‘Black Friday’ to refer to the day following Thanksgiving after a majority of employees took a leave on that day to enjoy a four-day week-end. After …
how businesses can rethink their B2C and B2B loyalty programs to engage with customers and channel partners and keep them loyal for a long time.
Learn here the value of emotional loyalty driven engagement.
