Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from competitors? Yes, it happens. It’s known as emotional loyalty. Brands that manage to touch the hearts of their stakeholders and stir positive emotions are more …
Why Your Brand Needs Emotional Loyalty More Than Ever Before? Read More »
In today’s technologically advanced world, competition is fierce. Several new businesses are springing up with similar offerings. It’s completely the customer’s choice, what brand they like to choose. To become noticeable in the eyes of customers, businesses must understand customers’ requirements and what satisfies them more. The ability to meet customers’ expectations is critical to …
The Need to Focus On Enhancing Customer Satisfaction for Better Revenue Read More »
As per a Harvard Business Review study, businesses that have robust loyalty program management increase their revenues two and a half times faster compared to their competitors. The same study also found that the companies generate a hundred to four hundred percent higher returns to their shareholders. Now the question comes “How do they do …
How Loyalty Programs Enhance Customer Engagement and Revenues? Read More »
Customer loyalty can play a huge role in making a business successful. That’s because enhancing customer retention by just five percent can increase a company’s bottom line by up to 95 percent. Apart from that, it is five times less expensive to retain an existing customer than to acquire a new one. Yet, as per …
7 Post-Purchase Engagement Strategies to Boost Customer Loyalty Read More »
In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many businesses competing for their attention, money, and loyalty. But, eventually, only a few succeed. In this context, it is crucial for businesses looking to …
10 Emerging Customer Loyalty Trends That Businesses Should Leverage In 2022 Read More »
Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take off because they are irrelevant for shoppers. You are here as you want your loyalty programs to keep up with trends. No doubt. Customer behavior and shopping habits …
6 Trends Set To Reshape Loyalty Landscape In 2022 Read More »
A customer often gets attracted to an SME by a product or service that it provides. Many small to medium-sized businesses find it quite difficult to encourage their customers to stay or return again and again. This is mainly due to the reason that so many competitors are there in the market offer lower prices …
What Benefits SMEs Can Get by Considering a Rewards Program? Read More »
For businesses around the world, maintaining a base of loyal customers is very important. Loyal customers are likely to spend more as compared to new customers. Besides, selling to someone again is easier than selling it for the first time. However, it is not easier to retain customers for long. The reason is the fierce …
4 Key Challenges in Customer Loyalty and Ways to Overcome These Challenges Read More »
Do you know why 77 percent of loyalty programs do not even survive for two years? Most of them disappear because they cannot fulfill customer expectations and preferences. As loyalty program management experts, we wish to share a winning strategy. Let’s take a look at the basics of a successful multidimensional loyalty program. #1. Not …
Customer retention is one of the primary requirements for any business growth model. The higher the retention rate, the higher the revenues will be. One of the most effective ways to ensure a better retention rate is the customer loyalty program. Maintaining the existing customers is far more cost-efficient as compared to acquiring new ones. …
How Businesses Can Benefit By Using a Data-Driven Approach to Customer Loyalty Programs? Read More »
