Why You Must Rethink Traditional Loyalty Schemes?
how businesses can rethink their B2C and B2B loyalty programs to engage with customers and channel partners and keep them loyal for a long time.
Customer Loyalty
Emotional Loyalty – The Value of Emotion Driven Engagement
The concept of loyalty programs has been around for many years. The traditional approach to loyalty programs was based on providing discounts, coupons, or points-based systems to encourage customers to return to a business. However, today’s customers expect more from businesses, and their preferences have evolved. In response to this change, companies have started shifting …
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Why Your Brand Needs Emotional Loyalty More Than Ever Before?
Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from competitors? Yes, it happens. It’s known as emotional loyalty. Brands that manage to touch the hearts of their stakeholders and stir positive emotions are more …
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The Need to Focus On Enhancing Customer Satisfaction for Better Revenue
In today’s technologically advanced world, competition is fierce. Several new businesses are springing up with similar offerings. It’s completely the customer’s choice, what brand they like to choose. To become noticeable in the eyes of customers, businesses must understand customers’ requirements and what satisfies them more. The ability to meet customers’ expectations is critical to …
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How Loyalty Programs Enhance Customer Engagement and Revenues?
As per a Harvard Business Review study, businesses that have robust loyalty program management increase their revenues two and a half times faster compared to their competitors. The same study also found that the companies generate a hundred to four hundred percent higher returns to their shareholders. Now the question comes “How do they do …
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7 Post-Purchase Engagement Strategies to Boost Customer Loyalty
Customer loyalty can play a huge role in making a business successful. That’s because enhancing customer retention by just five percent can increase a company’s bottom line by up to 95 percent. Apart from that, it is five times less expensive to retain an existing customer than to acquire a new one. Yet, as per …
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10 Emerging Customer Loyalty Trends That Businesses Should Leverage In 2022
In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many businesses competing for their attention, money, and loyalty. But, eventually, only a few succeed. In this context, it is crucial for businesses looking to …
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6 Trends Set To Reshape Loyalty Landscape In 2022
Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take off because they are irrelevant for shoppers. You are here as you want your loyalty programs to keep up with trends. No doubt. Customer behavior and shopping habits …
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What Benefits SMEs Can Get by Considering a Rewards Program?
A customer often gets attracted to an SME by a product or service that it provides. Many small to medium-sized businesses find it quite difficult to encourage their customers to stay or return again and again. This is mainly due to the reason that so many competitors are there in the market offer lower prices …
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4 Key Challenges in Customer Loyalty and Ways to Overcome These Challenges
For businesses around the world, maintaining a base of loyal customers is very important. Loyal customers are likely to spend more as compared to new customers. Besides, selling to someone again is easier than selling it for the first time. However, it is not easier to retain customers for long. The reason is the fierce …
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