What do CenturyPly, Greenply, Godrej Locks, and National Plywood have in common? They are successful and reputable companies worth multi-million dollars. Do they have anything else in common? Yes, they run effective carpenter loyalty programs.
If you are a manufacturer of plywood, laminates, medium-density fibreboards (MDF), furniture, or even locks and architectural fittings, you need to choose the right carpenters and make them your brand ambassadors. For that, you need to know every crucial thing about the carpenters you join hands with so that you can craft the right reward programs for them.
At LoyaltyXpert, we create a wide array of well-designed and effective influencer loyalty programs, brand loyalty programs, and channel loyalty programs for a wide array of companies. In this blog post, we detail all the relevant things you should know about your carpenters and create highly effective loyalty programs.
Carpenters Your most important influencer
Carpenters are the most important influencers for companies in the furnishing industry. When people build new houses or commercial structures, they hire carpenters to get the job done as well as take recommendations from them to buy the right materials.
Understand the mindset and psychology of your carpenters
Carpenters are practical artists who apply their craft and skills to create useful pieces of art. Did you know that Steve Jobs used the analogy of carpenters to develop his design philosophy for Apple? The genius tech entrepreneur said a good carpenter doesn’t use cheap materials even if nobody will see it in a piece of furniture. And that’s true for a majority of carpenters.
That’s why you must understand the psychology, behaviors, and mindset of carpenters to design an effective carpenter reward program.
As per a study, 84 percent of carpenters are more likely to remain with a brand that runs well-designed influencer loyalty programs. The same study also found that nearly two-thirds of carpenters say that their reward-earning capability plays a huge role in shaping their buying decisions.
As per Maslow’s hierarchy of needs theory, a human being has five main needs:
- Physiological
- Safety
- Belongingness
- Esteem
- Self-actualization
Carpenters are no different. They do their work to take care of their physical and psychological needs. They also aspire to be successful in their work as well as respected and admired for their skills and craftsmanship. You must design your carpenter loyalty programs after taking your carpenters’ needs and aspirations.
Never expect your carpenters to value similar rewards. Some give more emphasis to cash rewards, while others value non-cash rewards such as point-based or tier-based memberships, workshops, conferences, and more such incentives.
That’s why you must know the key motivators of your carpenters to create the right influencer loyalty programs for them.
And to do that, you will need a quality loyalty platform that’ll help you craft customized loyalty rewards.
As you use sophisticated software and loyalty tools, do bear in mind that many carpenters won’t be comfortable with complex technology and registration procedures. That’s why you must make the enrolling process more user-friendly.
This is where a reliable loyalty platform can prove to be useful in enrolling the right carpenters. The more sophisticated the platform, the simpler the process for the end users. Leveraging the right loyalty software can provide carpenters with in-depth training and product knowledge.
Know their expertise, experience, and skills
After enrolling the carpenters, know their expertise, years of experience, and skills. Some carpenters will be more skillful and experienced than others. You must ensure that you reward them suitably and motivate them to provide high-quality referrals.
When it comes to expertise, see to it that you provide the necessary training so that the carpenters know everything about your products.
After knowing their experience and expertise, know your carpenters’ customer base and popularity. Apart from serving customers, some carpenters work with real estate developers. That enables them to influence the buying decisions of individual customers as well as organizational buyers.
When a carpenter has a strong reputation and deals with a large number of clients, then you have an opportunity to leverage their popularity.
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Create a close-knit community
To know your carpenters better and keep them engaged with your brand, create a close-knit community and provide timely support.
By creating a community, you can facilitate discussions and take their feedback and suggestions. Also, provide your carpenters with superior value to keep them engaged with your brand and retain their loyalty for a long time.
Summing up
To gain high-quality referrals and drive more sales, plywood manufacturers need effective carpenter loyalty programs. For that, they must know their carpenters better. At LoyaltyXpert, we have designed successful carpenter reward programs for many companies and helped them create strong relationships with their carpenters. If you are planning to run a loyalty program for carpenters, Contact us today.