B2B Loyalty Program vs. B2C Loyalty Program: Know the 11 Major Differences
When it comes to successful loyalty program management, it is crucial to understand the important differences between B2B and B2C loyalty programs. The former focuses on the retention of other businesses while the latter focuses on the retention of individual customers. At LoyaltyXpert, we have developed many successful B2B or B2C loyalty programs for a …
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