Customer Retention or New Customer Acquisition in Loyalty Programs? Which is Better?
It is not easy to choose between new customer acquisition and customer retention strategies. What you are selling does influence which strategy to choose. For instance, if sellers sell durable refrigerators, the focus should be more on new customer acquisition because the same customer is not likely to buy again for a couple of years. …
Customer Retention or New Customer Acquisition in Loyalty Programs? Which is Better? Read More »