Brand loyal customers are an asset to a business. Any organization across the globe exists because of the customers. When a business launches, it has something unique to offer the customers. And, when customers relate the product or service with their daily needs, they establish a connection with them. Hence, businesses want to emphasize building brand loyalty for lucrative growth and outshine the market competition.
- Not sure how to build brand loyalty for your business?
- Looking for tips to boost brand loyalty?
Go through this article, and you will get your answers. In this blog, we are focusing on the essential tips to brand loyalty in the ‘New Normal’ era.
Undoubtedly, COVID-19 has influenced the way businesses were operating. The pandemic forced business owners and marketers to opt for new strategies to survive their business. From boosting the virtual presence and servings to introducing new products, companies have implemented many new ways to combat the situation and maintain existence. Sure, the COVID pandemic affected brand loyalty adversely; however, you can regain brand loyalty or boost the brand loyal customer base for your business with certain tricks and tips.
Let’s move on to exploring the pro tips to build brand loyalty for your business. But, let’s clear the basics.
Brand Loyalty 101
Brand loyalty is the consumers’ positive feelings for a particular product or service, willingly making frequent purchases. Brand loyalty endures for the long-run not because customers do not have alternatives. It exists because they find unique values associated with your product or service. Customers’ loyalty associated with a brand is a state of emotional involvement between the consumer and the brand.
- Why is brand loyalty important?
Brand loyalty brings enormous benefits to a business. Whether you have introduced a brand loyalty program or solved a significant problem of the target audience, owning a brand loyalty is undeniable for sustainable business growth. Have a look at the key benefits that brand loyalty impose;
- Build and improve customer recognition
- Makes it easy to launch new products in the market
- Lead the market competition
- Lifetime value to your business
- boost credibility and ease of purchase
Factors that affect brand loyalty
- Customer service
- Customer engagement
- Relationship with customers
- Exceeding consumers’ expectation
- Community outreach
Now that it is clear what brand loyalty is and why it is important for businesses, let’s move on to exploring the tips.
Tips for building brand loyalty in the ‘New Normal’ era
1. Listen to your customers
When you are determining the unique way to boost business in the new normal, listening to customers would be a great help. When you listen to your target audience, you can identify what exactly they are looking for and how better you can serve them. For instance, you can encourage them to give feedback about the products or services they have bought. Apart from this, conduct surveys, polls, or even organize a contest to accumulate customers’ views about your business. Listening to customers helps in;
- Building a strong brand recognition
- Attracting new customers
- Winning customers trust
- Boosting sales
2. Offer proactive services
While you are settling a determined position in the new normal time, proactive customer service is the key to embrace success. Proactive customer support is when you take actions to assist your customers in resolving issues before they happen. It means you address a customer’s problem and offer prompt solutions even before it gets noticed. Proactive customer support is essential to build brand loyalty. Specifically, it helps to;
- Improve customer retention rates
- Boost brand reputation
- Enhance customer satisfaction
3. Provide personalized solutions
Personalization plays a vital role in the new normal, where each customer is looking for a superior level of products or services. Due to the pandemic, different customers might be looking for different experiences along with the varied demands and needs. Understanding customers’ persona and thereby providing their personalized demands will certainly help you enhance customer loyalty. Opt for a flexible approach while serving solutions to the customers and try to make their purchase journey a grateful experience. Offering personalized solutions or service is advantageous in many ways, including;
- Building brand recognition
- Promoting sales
- Attracting and retaining more customers
- Making customers feel values
4. Introduce loyalty program
When you offer rewards and the purchase, customers feel valued and can easily establish a connection with your business. Often companies launch a brand loyalty program to attract new customers and retain existing customers for their business. The loyalty programs are designed to offer rewards (i.e., discounts, special offers, points, coupons, etc.). more specifically, a brand loyalty program;
- Shows customers that it is worth coming back to your brand
- Improves customer satisfaction and brings in referral by word of mouth marketing
- Helps in maximizing brand advocacy
- Strengthen a positive customer experience
5. Improve customer engagement
When customers are actively interacting with your business, you can know more about them. The improved engagement will guide you through offering customized services and retain more customers for your brand. In general terms, customer engagement is encouraging your customers to communicate and share in the experiences your brand has created for them. A well-executed, strong customer engagement strategy will promote brand growth and loyalty drastically. Glance through the ways to foster customer engagement;
- Prioritize customer experience
- Humanize your brand
- Encourage customer participation on social media platforms
- Offer a quick response to customers concerns
- Create useful content and provide values to potential customers
In a nutshell, running a business in a new normal is challenging. From experimenting on new strategies to customizing customers’ solutions, you might have tried different tactics before finalizing some. Building brand loyalty is essential, and why shouldn’t you try for that?
Introduce a loyalty program or improve the operational tasks, or opt for any of the mentioned tips to step forward in the process of building strong brand loyalty for your business.
If you want to introduce a loyalty program, a smart way to build customer loyalty in a new normal, we are here to help you. LoyaltyXpert offers customized yet innovative loyalty program solutions that help businesses to boost brand loyalty.
Request a FREE demo with us to know more about how we craft a brand loyalty program for your business.