LoyaltyXpert

Loyalty Program

Loyalty Program Trends

Loyalty Programs Trends: Understanding Buyer Behavior Data

Can loyalty programs help in understanding buyer behavior? The answer to the question is a resounding “Yes!” By collating and analyzing generated through digital loyalty programs, more particularly B2B loyalty programs, B2C loyalty programs, and channel loyalty programs, businesses can understand the buying behavior of their customers. Apart from buying behavior, the data obtained by …

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\"Similar Loyalty Program

How Can You Rival a Brand that Offers a Similar Loyalty Program?

If you feel that none of your competitors have a similar loyalty program, then think again. If you work in an extremely competitive industry, such as paints, plumbing fixtures, laminates, or wire and cables, then at least one of your competitors may offer a similar brand loyalty program, channel loyalty program, or influencer loyalty program. …

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\'Loyalty in Paint Industry

6 Reasons to Implement Channel Loyalty in Paint Industry

Manufacturing high-quality paints and coatings is half the battle. The other half is choosing the right distributors and resellers to get the products to market. For that, you need to run an effective channel loyalty program for your channel partners—your distributors and all types of resellers. By leveraging a well-designed channel partner loyalty program, you …

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Marketplace Loyalty Program

What Is a Marketplace Loyalty Program? What Are Its Advantages?

While a lot of businesses leverage their loyalty program platforms to reward and retain their customers, some use them to reward their partners and sellers apart from their customers. The concept is known as marketplace loyalty programs. As per a recent study, many successful companies are giving more focus to their marketplace loyalty programs. Another …

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\Boosting Lifecycle Marketing

How Loyalty Programs Can Help in Boosting Lifecycle Marketing?

Gone are the days when a majority of people were loyal to their favorite brands for a long time. Contemporary customers, however, switch brands more frequently due to the sheer number of choices and more attractive offerings and prices. Due to this, many businesses are finding it hard to retain their existing customers. With shortening …

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