While a lot of businesses leverage their loyalty program platforms to reward and retain their customers, some use them to reward their partners and sellers apart from their customers. The concept is known as marketplace loyalty programs. As per a recent study, many successful companies are giving more focus to their marketplace loyalty programs. Another …
What Is a Marketplace Loyalty Program? What Are Its Advantages? Read More »
Gone are the days when a majority of people were loyal to their favorite brands for a long time. Contemporary customers, however, switch brands more frequently due to the sheer number of choices and more attractive offerings and prices. Due to this, many businesses are finding it hard to retain their existing customers. With shortening …
How Loyalty Programs Can Help in Boosting Lifecycle Marketing? Read More »
Many businesses say their biggest challenge is to improve their customer retention rate. As per one new data, the average business loses nearly 15 to 30 percent of its customers every year owing to a lack of customer loyalty. In some businesses, less than 20 percent of their customers make a second purchase. However, robust …
7 Strategies to Reinforce Loyalty Program Management and Turn Customers into Loyal Fans Read More »
A new platform can help improve brand perception, retain relevance, and offer accurate personalization to participants. As a business owner, board member, or administrator, you might have a basic idea about crucial aspects of technology migration. From registering and onboarding participants to delivering benefits, the new loyalty program solution introduces end-to-end changes. As a result, …
Planning To Upgrade Your Loyalty Platform:10 Areas of Focus Read More »
Personalized loyalty programs are fast gaining traction in the corporate world. By tailoring their loyalty programs for different types and groups of customers, businesses can incentivize them to spend more and retain them for a long time. As per a Bain & Company study, an increase of just five% in customer retention rate can enhance …
How to Boost Sales & Retain Customers with Personalized Loyalty Programs? Read More »
Is your business planning to introduce a loyalty program? Do you know how these initiatives help offer elevated customer experiences (CX)? Ever wonder why Costco, Amazon, Nike, and Apple focus on CX? The answer is simple. CX can help build loyalty via customer value. It lasts longer than loyalty built solely on coupons, discounts, or …
8 ways to leverage loyalty program data for offering a value proposition consumers Read More »
In today’s highly competitive business world, persuading your existing customers to continually buy from you and use your services is not an easy task. However, a repeatable and predictable strategy that is designed to reward customers, can help. With the help of the right loyalty solution, businesses can encourage repeat purchases and may turn their …
Loyalty Program Revamp: The Most Effective Way to Increase Customer Engagement Read More »
Are you planning to run a customer loyalty program for your business? If yes, then it is important to note that customer loyalty programs have evolved over the years. Today’s businesses use these programs for both customer acquisition and retention purposes. Since customer loyalty programs are largely focused on customers, many businesses mistake creating loyalty …
Avoid These 10 Mistakes to Run a Successful Loyalty Program Read More »
To maintain a steady position in today’s tough competitive marketplace, enterprises must ensure a seamless customer experience across multiple channels. A well-strategized loyalty program can help enterprises achieve their goal of offering flawless customer experience across multiple channels. In this blog, you will learn about an Enterprise Loyalty Program and how loyalty program software can …
Top 5 Features of Enterprise Loyalty Programs That Businesses Must Look For Read More »
Almost every business slowed to crawl during the pandemic. The unprecedented economic event forced several companies to shut down forever. Some firms are coming back on track. Their operational capacity is not yet back to pre-coronavirus levels due to new regulations. Thus, this is the best time to finetune the business model. Close non-profitable venues, …
6 Metrics to Measure the Success of your Loyalty Program Read More »
