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Loyalty Business

Loyalty Program Liability

Essential Tips to Manage Loyalty Program Liability

Loyalty programs have become a useful tool in today’s cutthroat corporate environment for boosting client engagement and fostering loyalty. Nevertheless, these initiatives can have a significant negative financial impact on businesses, showing up on the balance sheet as a “loyalty program liability“. An organization’s capacity to maintain its financial stability depends on its ability to …

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Loyalty Program Strategy

Loyalty Program Strategy: Everything You Need to Know

Did you know that an Accenture study found that more than 90% of companies use one or more loyalty program strategies to attract and retain customers? That means if you type any company name on the Google search bar along with the words “loyalty program,” “loyalty program strategies,” or “rewards program,” you will get a …

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