The fast pace of growth in the Indian eCommerce industry, coupled with the fiercely competitive market, makes customer loyalty the basis for long-term sustainability. According to Forbes, the e-commerce market in India is projected to increase at an annual pace of 11.45% to reach INR 7,591.94 billion by 2029 from INR 4,416.68 billion in 2024. …
Many companies find themselves at a crossroads when they decide to run customer loyalty programs, brand loyalty programs, channel loyalty programs, or influencer loyalty programs. The dilemma they often face is, “whether to create loyalty programs in-house or delegate them to the experts?” Some choose the former, which requires them to hire a dedicated team …
SaaS Based Loyalty Vs. In House Loyalty: What is best for you? Read More »
The coronavirus pandemic has affected buyer behaviour. On the other hand, the way sellers do business has also changed. The post-covid-19 market is super-competitive. Your organization should use every advantage possible to remain ahead. Rewards and loyalty programs can help your business retain existing customers and grow the consumer base. Loyalty initiatives also play a …
7 Tips to Guide You in Choosing SaaS Loyalty Platform Capabilities Read More »
