Customer loyalty has been a consistent issue for many years in marketing management, but it is still underrated in the power industry. Customer satisfaction and commitment lead to profitability; it is a renowned conceptual framework among the supplier\’s employees. When it comes to the electrical industry, implementing customer loyalty is very difficult compared to other sectors.
Initially, one needs to distinguish between the transfer of electricity service and electricity itself. People have a perception that an individual household can change only the supplier for electricity.
Companies by themselves try to resist the build of distinction in customer\’s perception, and this is a strategic step based on a strong power of customers\’ everyday habits, which can seem abundant for now but can occur to be insufficient in the future.
Some of the companies are trying to implement solutions that traditionally led to customer loyalty, but the issue needs to be taken in deep concern when customer loyalty is concerned.
What is the Loyalty Program?
Loyalty programs are various marketing strategies to enhance repeated Business. Usually, merchants launch schemes in the market that encourage customers to purchase repeatedly from your platform.
They are meant to meet the requirements of the business. They are intended based on the demand of customers and your industry vertical.
Loyalty program for the electric industry
A loyalty program is a type of tool that can be used to mention the size of a company to which it is dedicated. Specifically, concerning electrical companies that sell energy to individuals, a well-defined form of a loyalty program can be based on plastic cards with barcode, magnetic stripe, or microchip.
The initial occurring costs might be low in the former case, but not all cash desks can participate without introducing new infrastructure, which means higher prices in later stages.
In the later stages, initial costs are more significant, but the later stages offer simple adoption in many different sales (POS) points to participate in the program.
Many cash desks, or points, where customers can pay for electricity code use, code terminals, or scanners for authorization of bank cards anyway, so while implementing the program, there is no requirement to buy more scanning devices. If an accurate software solution is installed in cash desks, it will help create the necessary costs.
When you propose a loyalty program for the electrical industry, then it is constituted by giving out customers reward points each time they make their payment.
Rewards can be grouped in the following manner:
- Standard reward points
- Bonus reward points
The Bonus reward point is those that are granted to customers proportionately of the amount paid by them. Bonus can be earned in one POS or in a few sales points. The number of points awarded for a particular amount is defined while installing the loyalty program software, but can be altered.
You can also modify the program with specific options such as the maximum number of points for a single payment and the minimum amount necessary to add those points. The customer needs to have a loyalty card with him/her to gain reward points.
Standard procedure is where you have to hand over your cashier, and the cashier puts the loyalty card into the terminal and inputs the amount. Then another terminal calculates reward points and tells the amount that was ascribed to the card before and then prints confirmation.
There also exists a possibility of transferring points from one card to another. In this case, the customer should have two cards with them. But the option cannot be introduced in the company\’s loyalty program. For an electrical company, the best way to implement a loyalty program is to initiate offering bonus points.
Benefits for a Loyalty program for the electrical industry
- The loyalty program assists in building long term relationships with electricians and contractors by developing an associative mindset.
- It promotes automatic repetitive orders and referrals to others in the business by satisfied and loyal customers.
Get feedback and opinions even as you give electrician rewards and incentives to be part of your family through your electrician\’s power program.
- Derive intelligence by providing actionable reports to fine-tune the loyalty program at different times.
Why business should choose LoyaltyXpert to build a loyalty program for the electrical industry
There are a plethora of reasons why businesses should choose LoyaltyXpert to build a loyalty program for the electrical industry. These reasons include:
- Full-featured backend to enable you to design the electrician loyalty program to suit all your needs.
- App for dealers, contractors, and electricians, and they can use it to register points and claim rewards.
- Builds trust, confidence, and connections and enables electricians to gain by referrals that keep adding to your sales.
There are several benefits of implementing a loyalty program for the electrical industry. Electrical companies interested in implementing a loyalty program can contact LoyaltyXpert or reqeust a free demo here.