Electricians are the major influencers in the electrical industry. By shaping customers’ buying decisions, they serve as a vital link between manufacturers and end customers. If you are an electrical equipment manufacturer, you must join hands with a select group of certified and experienced electricians that’ll help you reach more customers and drive more sales.
At LoyaltyXpert, we create effective brand loyalty, channel loyalty, and influencer loyalty programs for electrical manufacturers and help them build robust relationships with their channel partners, contractors, influencers (electricians), and contractors.
We believe that, in the electric industry, electricians are the best brand ambassadors for electric equipment manufacturers. In this blog post, we have discussed some benefits of loyalty programs for electricians and detailed five tried-and-tested ways using which you can join hands with the right influencers and generate more sales and revenue.
Benefits of influencer loyalty programs for electricians
A majority of the leading electrical equipment manufacturers leverage influencer loyalty programs for electricians due to a wide range of benefits.
- Robust relationship between manufacturers and electricians
- Access to a wide range of customers
- Enhanced referrals and repeat orders
- Transform electricians into brand ambassadors
- Right rewards and incentives to deserving electricians
- Keeps feedback loop open
- Increased sales and revenue
Steps to create a loyalty program for electricians
Many leading players in the electrical industry rely on electrician loyalty programs to connect with a wide array of electricians and influence the purchasing decisions of end-users. When it comes to planning and designing an effective loyalty program, the following steps are extremely useful.
1. Choose the right loyalty platform
First thing first, the loyalty platform you choose can play a huge role in determining the success and failure of your influencer loyalty program for electricians. In today’s age, you will find a plethora of options on the Internet if you search “electrician loyalty programs” or “loyalty programs for electricians.” But the key is to examine the solution providers thoroughly and choose the right one. A reliable and trustworthy loyalty solution provider that leverages state-of-the-art technology, real-time analytics, excellent features, and backend support services should be the preferred choice.
2. Join hands with the right electricians and enroll them into your influencer loyalty program
As an electric equipment manufacturer, when you associate with the right electricians then you have a golden opportunity to access their customers and get referrals from them. When it comes to roping in the right electricians, consider their experience and reputation. The more the merrier. Now, you need to devise ways to enroll them into your influencer programs and make the joining process extremely simple. If possible, use offline modes for registration rather than online tools. Local meets are excellent to enroll electricians and establish a direct rapport with them. Ensure that the terms and conditions are crystal clear and tell everything they need to know at the outset.
3. Leverage the right rewards for electricians
When it comes to keeping your electricians motivated and loyal to your brand, the right rewards can work like magic. Some of the most effective incentives and rewards for electricians are:
- Cash rewards
- Prepaid cards
- Reloadable cash cards
- Tier- and point-based rewards
- Affiliate and referral programs
- Personalized rewards
- Bonus discounts on electrical products and equipment
- Insurance and health camps
- Celebrate special days such as birthdays, anniversaries, and others
4. Focus on effective communication and engagement
When it comes to ensuring the success of your influencer loyalty program, then nothing can beat effective engagement. Build a strong relationship with your influencer electricians and build a community for them. Devise a mechanism by which they can collect their points easily and regularly. Keep in mind that some of your best-performing competitors are leveraging high-quality loyalty programs to retain their influencers. If possible, study some of the most successful loyalty programs in your industry and learn from their successes.
5. Track and measure the results of the loyalty program
In the final step, you need to monitor the electrician loyalty program and measure the key performance indicators (KPIs) in real-time to find out if the results are on track or not. The best way to do that is to use a sophisticated loyalty platform’s analytics and reporting tools to determine the results. If the actual outcomes don’t match the expected results, then find out the problem areas and go back to the drawing board. If the results are desirable, then try to take them to the next level.
Overall, it may be said,
When people need any electrical device, they consult their electricians and then buy that. This makes electricians the most important influencers in the electrical sector. If you are an electric equipment maker, then a loyalty program for electricians can help you rope in the right influencers and witness an uptick in your sales and revenue. At LoyaltyXpert, we can help you create effective electrician loyalty programs for your brand. Contact us today.