An influencer is someone in an industry niche with sway on the target audience. Usually, they have specialized knowledge, authority, and insight into a particular subject. Their pre-existing presence helps businesses to attract more customers and increase sales. Influencers loyalty program can connect better with customers and influence their approach, behaviour, and shopping habit for …
A decrease in sales threatens all businesses. No matter what causes an economic downturn, all businesses should be prepared for such happenings. Recession in business means; Duration of a general decline in economic activities Uncertainty about market conditions Lack of access to financial and equity markets An economic downturn is a critical condition for all …
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Loyalty programs are strategic marketing actions to attract and retain loyal customers. Usually, the customers are offered some kind of rewards (discount, membership, rewards points, etc.) to make a repeat business with a particular brand. As brand loyalty customers are an asset for a business, marketers are emphasizing on adopting a loyalty program. However, companies …
How B2B Loyalty Programs can Redefine Value in COVID-19 Read More »
Brand loyalty is a pattern of consumer behavior where customers become committed to brands and make repeat purchases from the same firm. Loyal customers do not focus on the price factor. Loyalty programs will always have a place in the market. Customers wish to be recognized for the loyalty that they show towards a brand …
How can loyalty programs help brands reach out to customers and make a difference? Read More »
Today, one thing that is talked about all over the world most is none other than Coronavirus (COVID-19). This pandemic is creating a lot of serious implications for people’s health and healthcare services. Not only the health of the people but COVID-19 also badly affects the business sector and the economy of almost all the …
3 Ways to Maintain Loyalty Amid COVID-19 Shutdowns Read More »
The term loyalty itself means quality or state of being loyal or a feeling of strong support for someone or something. When it comes to Channel Loyalty, It can be understood as a process focused on transforming the relationship between a brand and its trade partners from a purely transactional one to a long-term, emotional …
How Channel Loyalty Program Can Master Your Business? A Quick Insight Read More »
A channel partner is generally a person or organization that partners with a manufacturer or producer to promote and sell their products, services, or technologies. Various organizations including distributors, retailers, vendors, consultants, system integrators, technology deployment consultancies, managed service providers (MSPs) and value-added resellers (VARs) come under the category of channel partners. To make it …
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A channel partner is usually a third-party business or individual that promotes and sells products, services or technologies for a manufacturer or service provider through a partnering bond. This is usually done through a co-branding relationship. For the growth of a company, channel partnerships prove to be a high impact strategy. Moreover, a good partnership …
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Are you looking for ways to keep customers active in your loyalty program? If yes, then it is important to reward your customers beyond discounts. A loyalty program should reward all things that add value not only to your business but also to the customers. Before looking at the ways to create value from a …
5 Effective Ways to Create Value from Loyalty Programs Read More »
Trust is something that cannot be built quickly. When it’s about the relation between a customer and a business, trust is considered as one of the most important aspects of customer experience. Usually, before making a payment, customers need to be able to trust that particular company or business. They require trusting that: 1. Whatever …
