If you’re a technopreneur or a marketer in the booming IT industry, you know the importance of distribution channels and influencers in the sector. But did you know that indirect sales channels massively outweigh direct sales channels when it comes to revenue and growth? A study by Forrester revealed that indirect partner channels are accounting …
9 Types of Channel Incentive Program Work for IT Firms Read More »
Over the years, the electrical wire and cable industry has been facing a host of challenges ranging from the cyclical nature of the industry, lower barriers to entry, and rising costs, just to name a few. But in recent times, the sector is witnessing a new type of challenge—a far more dynamic and complicated supply …
7 Channel Incentive Programs Work for Wire and Cable Businesses Read More »
If you’re a traditional manufacturer or a B2B marketer, then you must be familiar with the terms ‘value chain distribution channel’ and ‘channel Loyalty programs.’ The former refers to intermediaries—distributors, dealers, stockists, wholesalers, and retailers—through which the end-user buys a product or service. The latter is a method to reward the intermediaries, aka channel partners, …
Your Ultimate Guide For Channel Loyalty Programs Read More »
Winning your channel sales partners’ loyalty can be the key to your B2B business’s success. For that, you will have to invest in a sophisticated loyalty program software as well as introduce attractive and engaging B2B loyalty programs. But will that guarantee the success of your channel partner loyalty programs? Unfortunately, the answer is no. …
8 Most Common Reasons for Failure of Channel Loyalty Programs Read More »
Channel partners play a huge role in driving sales and generating revenue for a business. A well-incentivized partner can sell more products and remain loyal to the company over a longer time. To ensure that they stay motivated and get suitable rewards for their efforts, every business should create an effective channel partner loyalty program. …
The Characteristics and Benefits of an Effective Channel Partner Loyalty Program Read More »
To make the business world eccentric, businesses need a program that runs between brands and their consumers. Same way, to sustain in the business, you need more sales. And, that is why we talk about Loyalty Programs. Where every business needs to maintain a strong, gripped relationship with its consumers, with such loyalty programs, manufacturers …
If you want to grow your business, then the channel loyalty program is one of the most effective ways. It is a way to improve the relationship between the company and its customers and make it long-term. It has become crucial if a brand wants to succeed. Implementing a valuable loyalty scheme, clear communication, the …
Why Channel Partner Loyalty Program Is Needed For Your Business Read More »
