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customer retention

Success your Loyalty Program"/

6 Metrics to Measure the Success of your Loyalty Program

Almost every business slowed to crawl during the pandemic. The unprecedented economic event forced several companies to shut down forever. Some firms are coming back on track. Their operational capacity is not yet back to pre-coronavirus levels due to new regulations. Thus, this is the best time to finetune the business model. Close non-profitable venues, …

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Customer Retention or New Customer Acquisition in Loyalty Programs? Which is Better?

It is not easy to choose between new customer acquisition and customer retention strategies. What you are selling does influence which strategy to choose. For instance, if sellers sell durable refrigerators, the focus should be more on new customer acquisition because the same customer is not likely to buy again for a couple of years. …

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A Marketer’s Guide to Achieving Customer Retention

Everyone in the customer services industry is familiar with the quote, ‘Make a customer, not a sale’ by Katherine Barchetti. The strong emphasis on customer retention is a common motto of most successful businesses that have stretched far and beyond to gain customers. But their game simply doesn’t end at customer acquisition. It takes continuous …

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Why Small-Scale Business Needs To Focus On Customer Retention

Customer Retention is something that defines the value of your business. It is as important as customer acquisition. Improving customer retention helps in strengthening the reputation of your business. Also, it builds a sense of trust amongst the customers. Here\’s the proof, 84% of the people are likely to get influenced by the recommendations of …

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