In this hyper-competitive market, businesses should retain more customers to sustain business growth. If a company has a large user base of loyal customers, it can strongly compete in the market and boost revenue. Hence, they are finding ways to keep the customer attracted to their products and services. Rewarding customers is a good way …
Benefits of Implementing a Loyalty Program for Customers Read More »
As the market competition is increasing day by day just offering a quality product or services is not enough. More precisely, ordinary rewards are not making much difference to retain loyal customers for a business. Hence, companies are inventing new ways to retain more customers through loyalty programs. Have you noticed that when you present …
Here’s How Personalization Can Boost Your Loyalty Program Read More »
Loyalty programs are offered by different retail stores, restaurant and hotel chains. These are very much in vogue today as it helps in building a good customer relations and also facilitates in retention of customers in a better way along with of course increasing the sales of the business manifolds. Such programs exhort the customers …
Best Practices For Launching A Loyalty Program (Demo) Read More »
Loyalty programs and referral programs are closely connected, that\’s why people usually confuse these two programs for rewarding the same thing. There are components of each type of program that can easily be twisted. A customer who brings referral businesses continuously, consider as a loyal customer. Likewise, some referral programs require customers to refer many …
A loyalty program is a structured and long-term marketing strategy that entices customers to make frequent repeat business with a certain product or service. Usually, the customer loyalty program offers unique benefits like discounts and other rewards. In fact, a 5% increase in customer loyalty is likely to increase profit per customer by 25% -100%. …
The Evolution Of Loyalty Programs With Changing Times Read More »
A loyalty program is an efficient way to retain existing customers and attract them to make repeat business. It is the ultimate way to increase revenue from your current customers. As it costs up to five times more to acquire new customers, it is better to nurture the existing ones. Hence, if you introduce a …
Want to create a loyalty program that will help you grow your business!
Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If …
How FMCG Loyalty can Improve Customer Engagement Read More »
Mahatma Gandhi did say that .. “a customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him…“ That was in the previous century. It is more than relevant today given the keen competition and smarter, more discerning consumers. Manufacturers, particularly, cannot leave it to distributors, …
