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b2b loyalty programs

Loyalty Program Liability

Essential Tips to Manage Loyalty Program Liability

Loyalty Business / By

Loyalty programs have become a useful tool in today’s cutthroat corporate environment for boosting client engagement and fostering loyalty. Nevertheless, these initiatives can have a significant negative financial impact on businesses, showing up on the balance sheet as a “loyalty program liability“. An organization’s capacity to maintain its financial stability depends on its ability to …

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7 Strategies to Exploit The True Potential of B2B Loyalty Programs

B2B Loyalty Program / By

Firms in business-to-business (B2B) and business-to-customer commerce share similar goals. Both wish to increase repeat business, retain customers, and improve revenue. Whether a retail customer or a corporate client, the basic formula remains the same. Your existing SaaS product consumer will show much more interest in your new solution than those signing up for a …

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How B2B Loyalty Programs can Redefine Value in COVID-19

Loyalty Business / By

Loyalty programs are strategic marketing actions to attract and retain loyal customers. Usually, the customers are offered some kind of rewards (discount, membership, rewards points, etc.) to make a repeat business with a particular brand. As brand loyalty customers are an asset for a business, marketers are emphasizing on adopting a loyalty program. However, companies …

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